SAN FRANCISCO ( Reuters ) – Activision Blizzard Inc for the title of the blockbuster ” Call of Duty ” video game franchise beyond $ 1 billion in retail sales a day after the launch , the company said on Wednesday .
Activision shares were relatively unchanged at $ 16.63 in early afternoon trading on the Nasdaq .
The tenth installment of the franchise ” Call of Duty : ghost , ” a
military -themed shooter game that gritty , launched globally on Tuesday
.
Cities such as London and San Francisco , spirited ” Call of Duty ”
fans lining up at retail stores at midnight launch event . Activision
hosted a pre – launch party in London to celebrate the sparkling release
of the game , developed by Infinity Ward Activision studio .
In September , Activision smaller rival Take- Two Interactive
Software Inc. said the popular action-adventure game ” Grand Theft Auto V
” crossed the $ 1 billion sales mark after three days in stores .
Taking two at a time which marked the fastest pace of sales for any
video game ever published .
Activision , which is also known for the game ” Skylanders ” , has
given the title of ” Call of Duty ” every year over the last decade .
Last year , the maker of the first – person shooter game titled ”
Call Of Duty : Black Ops II ” took 15 days to reach $ 1 billion in
global sales after the release of November. The game was touched $ 500
million in retail sales on the first day .
(Report by Anik Nayak ; Editing by Andrew Hay ) Download
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