Friday, 13 December 2013

The Web As Advertising Medium

 The Web As Advertising Medium

The web started as simple pages and has gradually become richly sophisticated, with new features, advanced applications, and various function. Journal of Advertising Research articles initially focused on the role and characteristics of the web as an advertising medium and soon expanded to include user characteristics of the web.

With the proliferation of e-commerce, studies also began profiling online shoppers and business users of the web. New concepts. methods, and findings were generated from these articles as building blocks of the interactive advertising literature.

A. Display Advertising

The forms of advertising on the web have been in constant change over the past 15 years. There were only four types of interactive advertising (banner ads, sponsorships, interstitials, and “others”) in the interactive Advertising Bureau (IAB) 1998 revenue report (IAB, 1999). Search advertising first appeared in the IAB 2000 revenue report, accounting for only one percent of the internet advertising revenues. Search advertising had grown to 47 percent in 2009, with banner/display ads accounting for only 22 percent (IAB, 2010). Li and Leckenby (2007) reviewed the effectiveness of saven forms of interactive advertising (banners, sponsorships, interstitial, search ads, rich media, 3-D Visualization, and advergames).

In the section below, the review focuses on issues of display advertising. (by: Hirong Li, Michigan state university, The Interactive Web)

Wednesday, 11 December 2013

Smartphone Google Review : Google Nexus 5

Smartphone Google Review : Google Nexus 5

Google Nexus 5 is the fifth generation of the line Android smartphones Google Nexus is designed, which is now faster, thinner and better. Nexus line is the best of Google in the smartphone. Google chose the manufacturing partner – in this case, as it did with the LG Nexus 4 before – and directly involved in the creation of hardware and software manufactures. The result is a sharp premium price £ 500 + smartphone without the price, in this case is available at £ 300. This hardware is Google, which runs the Google software, and the closest thing to a standard iPhone manufacturing companies as possible with Android. Nexus 5 is built by LG, but it’s a Google phone to the core.

Designed by Google

Smartphone Google Review : Google Nexus 5

Like the previous generation of smartphones Nexus , the Nexus 5 is based on the internal hardware that already exists from LG – LG G2 in this case. That’s a good thing, since the LG G2 is an amazing phone integration is hampered by bad software , something that Google really can be filed with the Nexus line of phones. Nexus 5 is , as the name might suggest, 5 inch phone . No, it’s a relatively small 5 inch phone , however , because there is almost bezel around the left and right of the screen . Upper and lower cover the entire screen width of a little finger , and features speakers , front camera and ambient light sensor on the top, with a LED on the bottom of notification. Note that the phone 5in rather difficult to use a hand if you have small hands . With medium-sized hands , I could pretty much every corner of the screen with your thumb , but can be a bit much. This is the commitment to the big screen, but for those moving from 3.5 or 4 inch phones like the iPhone 5 , will require some adjustments. This phone looks rather earthy and plain black – not something that necessarily bad – although white models are also available. Short windshield , the rest of the phone is coated soft touch plastic that feels almost delicate in texture and provides a good balance between being soft and has enough friction to stop the phone from slipping out of your hand. A rounded back to the phone also feels great in the palm of your hand , while the light weight of 130 g makes the phone easy to hold with one hand . In comparison, the same form of the HTC One weighs 143g , while the Samsung Galaxy S4 weighs 130g and 112g small iPhone 5S . Nexus logo short , small strokes behind the camera in the upper left corner is the only feature of the back of the note. This means that when the phone is placed flat , which is an odd choice offers little or no protection. The front of the device is dominated by a 4.95in screen . It is a full HD IPS LCD Plus clear display , which means that the text of the website and e-books seem crisp and easy to read , with photos and video looks detailed and colorful . The screen is also very bright , so it is easier to read in direct sunlight some screens of competition on other devices.

Specifications :

    -Screen: 4.95in full HD IPS Plus LCD
    -Processor: 2.3 GHz quad-core Qualcomm Snapdragon 800
    -RAM: 2GB of RAM
    -Storage: 16/32GB
    -Operating system: Android 4.4 “Kitkat”
    -Camera: 8MP rear camera with optical image stabilisation, 1.3MP front-facing camera
    -Connectivity: LTE, Wi-Fi (n/ac), NFC, Bluetooth 4.0 with BLE and GPS
    -Dimensions: 69.17 x 137.84 x 8.59mm
    -Weight: 130g

Fast and proven future
Smartphone Google Review : Google Nexus 5

Google has confirmed that the Nexus 5 is future proof the processor can go ahead with the line in the form of a quad -core 2.3GHz Snapdragon 800 with the support of 2 GB of RAM. In combination with swelling version – Free Google Android , which makes Nexus 5 fastest phones out there at the moment . Apps load instantly, flying games, and no phone at all baffles . In fact , it is actually possible to see a small difference in speed between 5 and Nexus One HTC has been very fast or Samsung Galaxy S4 in general use, which is really saying something . With 2 GB of RAM and Android 4.4 Kitkat reduce memory requirements , multitasking is as fast as possible with Android , that is, the Nexus 5 will handle all you can throw at it . Google also includes 4G LTE , which will work on a 4G network in the UK , an improvement over the Nexus 4 is limited to 3G , which means the download and can be lightning fast loading page if you have a contract telephony 4G. 5 It should be noted that the signal from Nexus 4G maintains better than almost any other currently available smartphone , showing strong signal reception most of the time, even in dense signal black spots in London. Like the previous generation of Nexus devices , Google does not include a micro SD slot for storage expansion . Here plonk means recommended for the 32 GB is a bit more expensive , if your budget will stretch to it, a 16GB gets stuck after you loaded your apps , movies, music and games. Yet powerful hardware under the hood, the battery suffers somewhat . Nexus 5 will take most of the day working with a strong enough battery left to go home. About two hours of web browsing , incoming emails throughout the day and music playback via Bluetooth for about two hours, the battery ran flat usually around 8:00 pm . In comparison, the Sony Xperia Z1 usually lasts until around midnight in the same working conditions and iPhone 5 to about 10 . If you start playing the game, that the decrease in battery life , but the Nexus 5 is almost on par with some more of – the line of Android phones . The only negative thing to note is that the internal speaker volume Nexus 5 is really very low . Consequently, it is difficult to hear the phone ring when you are in a noisy environment. Volume Bluetooth audio output is also relatively quiet , which mainly affects the connection to audio systems and Hi – Fi or Bluetooth stereo headphones car.

Android the way Google intended
Smartphone Google Review : Google Nexus 5

Google ‘s influence is clear on the hardware, but the software really excels . Nexus 5 running the latest version of Android 4.4 ” Kitkat ” , than any other device currently in operation, with full access to Google Play Store and 850,000 standard Android applications . Not only the OS Nexus 5 is the latest and greatest , but also bloat free. It is intended Google Android , and the result is a very fast and fluid experience lag – free. There are some major changes to the previous version Kitkat called Android Jelly Bean – the most important is the progressive integration of Google now . Smart PDA Google Google Now . It’s linked to your Google account , extract information from your Gmail , calendar , contacts, search mapping activities and ahead of its request for information with suggestions. For example , Google now will tell you when to leave to get to the next meeting , if your trip is delayed by traffic or congestion , and what the score in a game of their favorite team play in. In Kitkat , Google has gone from being hidden below the home button to display special right on the home screen . A blow to the right reveals Google Now , however , Google search can also be activated from any Home screen, if you tap the search box at the top of the screen or by speaking the words ” OK Google ” . Trigger words , inspired by Google Glass “Glass OK ” , open the voice search box and allows you to search or questions immediately without pressing any buttons. The display should be in the home screen to enable keyword search , so it does not really save much time in practice. It is also necessary to define the English language in the U.S. Android – no default English United Kingdom UK – to work this time . A curious peculiarity software is that the Android back button does not return the user to the home screen of Google Now, because of the home screen real in and of itself – small but irritating inconsistency with the rest of the Android experience . Surprisingly , there are now two Google applications installed by default photo , which appeared basically the same function – “Photos” and “Gallery”. One is the application integrates Google+ new photos , and the other is the traditional photo album . Both are doing their job, but because the Back button and Google Now, they show consistent focus and single-minded the lack of Google when it comes to the user experience in some places. Most important programs changes Kitkat has been covered before, but it should be noted that the new full-screen view , which hides the menu bar at the bottom and the notification bar at the top of the screen actually works very well to maximize the screen space to read or view content. Integrating text messaging to chat hangouts Google applications also works great if you are a user of venues, and will let you know if your contacts are available at venues, or simply through SMS the first time you try and send them a message. Another interesting development is the inclusion of Google Caller ID – aware that internet searches trade names or numbers that are not in your address book . For example , when the gas man ring book the gas safety inspections , mobile applications will find the number and bear the name of the car companies – a big plus , especially if you happen to screen calls from unknown numbers .

Cameras and optical constants
The camera is one of the things that has suffered at the hands of the aggressive pricing of the Nexus smartphone before, but luckily the camera Nexus 5 is a major step up.
An 8 – package megapixel image stabilization Optical ( OIS ), which helps smooth shake hands and make the image sharper. This is especially noticeable when shooting video , as all the little jerks and movements are usually inflicted on the video when shooting hand reduces .
High-end function ( HDR ) dynamically , which took some pictures with different exposures and combines them into a single image, very well on the Nexus 5, producing much improved detail and color in the photo during their stay as sharp as the standard photo thanks to OIS .
The prices weaken competition
One of the best things about the Nexus 5 is the price. It costs £ 299 for the 16GB variant and £ 339 for storage options 32GB directly from Google Play Store without a cell phone contract . In comparison, the cost is much more competition , with the Samsung Galaxy S4 for around £ 400, £ 480 HTC , Sony Xperia Z1 about 500 pounds and 549 pounds in the iPhone 5S .
Verdict: Best premium Smartphone value per mile
Smartphone Google Review : Google Nexus 5

5 Nexus with Android the way Google intended , which combined with a solid hardware , fast is a very attractive smartphone experience . This is the closest I will ever get to Android Apple’s model of doing things , where a company that makes hardware and software, and make better products in the process. 5-inch screen is large, clear and crisp, decent camera , and a swelling Clean – Free Android Kitkat refreshing experience . It is evident also in the future, and ensuring rapid software updates directly from Google , which will help keep you feeling fresh and up to date progress – something that can not be overlooked when compared to Android competitors . Without a contract and for the price, there is no better value smartphone available today on iPhone , Android or Windows Phone. When purchased with a contract , and therefore the price difference is more or less relevant , so a little less obvious , but still holds its own Nexus 5 . Unless you want a phone that is more than 5 inches, or maybe a little better camera and battery life , or extended storage , the Nexus 5 is the Android phone to buy now . More

“open-source” The next big thing in twin cities car- and bike-sharing?


What if car – and bicyle sharing could be as simple and convenient as owning at a fraction of the price? some transportation leaders see a potential for exponential solutions to thorny problems of our autocentric culture ranging from environmental degradation to roadway and parking cogestion.

Minneapolis, already home to serveral first generation car sharing services, is launching a possible game changer in the field: Car2Go is deploying hundreds of two seat Smart cars, made by Car2Go’s parent company, Daimler of Germany, that can be picked up and dropped off at any unrestricted parking spot in the city, even in front of your own home.

The firm began operations in 2008 in its headquarters city Ulm, Germany, where it now has 300 cars. Starting last year, it has put 1200 in Berlin. It also operates in several other large European and Canadian cities, as well as Austin, Texas; Denver, Colo; Miami; Portland, Ore; San Diego; Seattle, and Washington, D.C.

This stationless innovation relies on global positioning technology plus communication links ranging from state of the art (a smartphone app) to ald school (land line telephones). For hourly or by the minute use rates, you get free fuel, insuarance, and parking. In Minneapolis, it also means at least a tenfold increase in the number of shared cars on tap.

Open-Source Bikeshare?

Finally, can open sourcing revolutionize and broaden the appeal of bicycle sharing, too? Spcial Bicycles (SoBi) is operating its dockless bikes equipped with GPS, integrated locks, and onboard computers in a handful of mostly smaller U.S. settings, while recent major bike sharing initiatives in places such as New York, San Francisco, and Washington, D.C., have stuck with the original station model.

The biggest problems, he said, are visibility and the frequent maintenance and “rebalancing” of the fleet required for effective bike sharing. :We have to move these bikes around all the time” to keep high demand locations stocked, he added. “At our stations, they’re lined up close to the curb where we can get in and out quickly with our trucks. We don’t have to search for them. Without the docks, i think you’d spend 10 times longer doing the same operation and get in everybody’s way.”

Conrad de Fiebre is Transportation Fellow at Minnesota 2020. This article is adapted from one he wrote for the MN 2020 web site.More

Japan has successfully tested a space cannon


Scientists Japan has successfully tested a space cannon to be used to blast a hole in an asteroid as part of the upcoming mission. Space Exploration Agency (JAXA), Japan will use weapons to collect extensive data about the composition of the asteroid 1999JU3 which cannot be obtained by simply scanning the surface of undisturbed. This test successfully established a launch for next year.

Space cannon is mounted on the vehicle for Hayabusa-2, which will take him to the asteroid, orbiting the Earth and Mars. These are essentially kinetic impact weapon depends on the explosive charge to launch the snail 4lb to the surface. The spacecraft will release the weapon, allowing it to float to the bottom while taking cover on the opposite side of 1999JU3.

Detonasi will be triggered from a distance before Hayabusa-2 circle back to the affected side of the body. After the damage is done, the probe will scoop up soil and debris from impact to bring it back to Earth.

asteroid 1999JU3 is 1000 meters C-type that interest scientists primarily because it is considered to have changed very little since the formation of the solar system. Researchers are hoping to find water and organic materials from the early solar system in the material collected from 1999JU3. This Data could explain how life and planets form appears.

The Asteroid, currently scheduled for mid-2018 blasting, with the probe made it back to the earth around 2020.More

Mystery surrounds two barges that Google


Mystery surrounds two barges that Google has been moored off the coast of America.

A barge has four floors on the deck structure and rumor circulating about what the company plans to use it for.

One of the suggestions is that they can be returned to the floating data centers powered by wave action.

Others believe that they could be equipped with a new showroom for Google glass with “party deck” above.

So far Google has declined to comment on what the ship is used for. But the company did not have patent rights from 2009 to “water-based” data centers.

“This is an interesting concept,” said Nick Layzell, from Telehouse, a provider of data center.

“Cooling is a big expense for each Datacenter, so maybe they are trying to take advantage of having some water in the press.”

But he added that water is the greatest threat to data center because it could cause damage to equipment.

One of the barges docked at Pier 1, Treasure Island Marina in San Francisco.

The authority responsible for the project in the San Francisco Bay insists that it has met with Google officials several times in recent months. Chief Executive Larry Goldzband said that Google has “less specific” about his plans.

“When they decided to let us know what they plan to do with it, or wish to do with it, then we can decide if it’s allowed,” he told the AP.

The documents revealed after a freedom of information request by the newspapers The Day in Connecticut shows Google is also associated with a barge near Maine on the East coast of the United States.

According to the newspaper, the document does not explain what the barges will be used to but a detailed plan to “operate” barge in different ports around the United States began in New York.
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Monday, 9 December 2013

Tuesday, 3 December 2013

Samsung Electronics has upgraded Galaxy Grand with HD screen, quad-core processor

Samsung Electronics has upgraded its large-screen smartphone, the Galaxy Grand, with a quad-core processor and an even bigger, HD screen. The Galaxy Grand 2 has a number of hardware improvements over the first Grand, which was announced last December. The Grand 2's processor has four cores, twice as many as its predecessor's, but runs at the same speed, 1.2GHz. Its screen measures 5.25 inches across the diagonal and can display HD video with a resolution of 1280 by 720 pixels, an improvement on its predecessor's 5-inch, 800-by-400-pixel screen.

To power those performance improvements, Samsung has increased the battery capacity from 2,100 mAh to 2,600 mAh. The bigger battery and screen has had little effect on the size and weight of the Grand 2 compared to its predecessor. It is one gram heavier and a couple of millimeters longer and wider. The thickness is virtually the same at 8.9 millimeters versus 9.5 millimeters, according to Samsung's spec sheets.

The Grand 2 has the same resolution and basic processor configuration as the recently announced Moto G from Google-owned Motorola Mobility, which set a new performance benchmark for devices costing around $180 without a contract.

Like its predecessor, the Grand 2 has an 8-megapixel camera, while the Moto G only has a 5-megapixel camera. Neither device supports LTE. For storage, Samsung has stuck with 8GB of integrated storage and a microSD card slot, while the Motorola device is available with 8GB or 16GB of built-in storage, but no card slot.

Both devices run Android 4.3, but while Motorola has said it will upgrade the Moto G to version 4.4 in January, Samsung is mum on its upgrade plans. Samsung also isn't saying what the Grand 2 will cost, so for now its hard to say which is the better value.

Monday, 2 December 2013